Super Bowl LX will not only mark the end of another NFL season. The football championship will once again ignite one of the game’s food traditions: chicken wings. With an audience estimated at 120 million viewers and demand for 1.4 billion chicken wings, Chile is once again a key supplier to the US market.
Super Bowl LX, the 60th edition of the world’s most-watched sporting event, will be played on Sunday, February 8, and will once again capture global attention. Beyond crowning the season’s champion, the final has become one of the year’s biggest cultural and media phenomena, with an impact that goes beyond sports.
In the US alone, the audience is expected to exceed 120 million people, with millions more viewers in other markets. The broadcast drives record advertising figures and reinforces social traditions, such as family gatherings and parties with friends, making food a key part of the Super Bowl experience.
This year, the event will be held at Levi’s Stadium in Santa Clara, California. It will feature a halftime show headlined by Bad Bunny, one of the world’s biggest musical acts, further reinforcing its status as a cultural phenomenon that combines sports, music, advertising, and mass consumption.
Although the teams change every year, one tradition remains strong: chicken wings are the stars of the Super Bowl menu. According to estimates from the US National Chicken Council, more than 1.4 billion wings are eaten on game day, the biggest day of the year. Their convenient snack format and variety of flavors make wings a true culinary symbol of the show.
The magnitude of the Super Bowl is also evident in just how much is eaten in just a few hours: nearly 50 million people are expected to order takeout that day, straining the supply chain, especially for high-turnover items like chicken wings.
Chile: a strategic supplier
Chile’s presence in this stage is the result of sustained work over time. 27 years ago, Chilean poultry entered the US market for the first time, and has since grown steadily in one of the most demanding markets in terms of health and trade standards.
In 2025, the US imported approximately 150,000 tons of chicken, of which 48,000 tons came from Chile, generating more than $150 million USD in exports. These figures make Chile the US’s second-largest poultry supplier, with a market share of around 30%.
This leadership is evident in the chicken wing segment. In 2025, Chilean chicken exports totaled 186,000 tons, of which 37,000 were wings. Of that total, 16,000 tons went to the US, representing 45% of Chile’s chicken wing exports by volume and 53% by value.
This is the result of a combination of factors, including high health standards, consistent product quality, and an efficient logistics chain that can respond promptly to spikes in demand during specific periods, such as Super Bowl season.
Chile has already exported 3,860 tons of chicken wings for Super Bowl 2026 alone, equivalent to 4 million servings, which will be on fans’ tables across the United States during Super Bowl LX week, helping meet the event’s high demand.
Chile’s participation in an event of such magnitude is measured not only in tons but also in positioning: being at the Super Bowl means being at the heart of American consumption. Beyond the result on the field, the Super Bowl will once again show how sports, culture, and food converge in one event, and it will reaffirm Chile’s role as a strategic supplier of one of the world’s most beloved foods at the world’s most-watched sporting spectacle.
